If you are looking to grow your private practice, you may be wondering “Why SEO?” You may be confused on whether you should focus your marketing efforts on SEO or paid ads. Choosing the right options for your digital marketing campaign can be confusing. There are a lot of different things to select from, and they all claim to be the “next best thing.”
That said, there’s one option that might prove to be the longest-lasting and most beneficial digital marketing effort. We’re going to look at why SEO is the most effective option today, comparing it to other methods like Google Ads.
Hopefully, you can use the information below to inform your next marketing campaign. Let’s get started.
1. Why SEO is Long-Lasting
In contrast to most advertising methods, SEO results get rooted in Google listings for a long period of time.
When you sign up for a PPC ad, that advertisement is put out there for the amount of time that you pay for it. When you rank on Google, however, you’re there until other websites improve their site enough to outrank you.
That said, the better you do in Google, the higher you’ll rank. The higher you rank, the more traffic you see, and the more you see your rankings rise up and up.
It’s a positive cycle that’s free, self-perpetuating, and more effective than advertising. So, while it might take a little longer to set in place, SEO can definitely outshine Google Ads.
2. Organic Rankings Draw Respect
An advertisement can come from any site of any quality. When you see an ad, you’re going to be skeptical of it. That’s the healthy way to see online advertisements because you never know what’s going to be a scam.
On the other hand, organic search results come from a hard-fought effort to create a valuable site. You rank well on Google when Google’s algorithm deems you worthy of users.
Since there are numerous other sites competing with you, a top-ranking implies that you’re worth taking seriously. That’s something that advertisements just can’t do.
3. Why SEO? SEO Refines Your Whole Site
Search engine optimization isn’t just the process of making good content. Instead, it refines your entire site from back to front. Your site response times, site architecture, linking network, content creation, and more are all made to be perfect.
Google’s algorithm takes all of these things into consideration, so it’s important that they’re in place when you’re looking for better rankings. That said, a refined website is a great place for a user to make purchases.
Your user experience will be a lot better than sites that don’t use SEO. If you put out an ad that leads users to a site that isn’t easy to use or effective, those people aren’t going to make a purchase.
They’ll just click right out of the site and move on their way. With SEO, the people that come to your site will have a much better chance of following through for a conversion.
4. Why SEO Provides Real Value
Content creation is one of the most important parts of optimization.
You research a popular keyword, then create optimized content in response to that keyword. When you do this, you know you’re making something that your users are interested in.
You’re rewarded when that content is of actual value to people. Google’s AI is so intelligent that it can pretty well judge the user value of your content. So, you’re incentivized to create content that provides an actual use to the people reading it.
In doing so, you increase the value of your site to users. This has inherent value that can be seen as users work through your site. Word of mouth and general preference toward your site will shine through in the long run, especially once your ball starts rolling with traffic.
Other methods of digital marketing don’t hit the ball on the head as well as SEO does in this respect. Google ads, for example, don’t do anything to boost incentive for quality on your site. Again, ads can just draw people to your site, but they can’t do anything about how your site looks and feels.
When you work with a digital marketing company to create your content, you get a lot more value out of it as well. Companies can help you craft content in order to rank better and better address the user questions.
This happens as a result of finer keyword research, and the skill of creating SEO-optimized content on a regular basis.
5. Situational Benefits
There are definitely some benefits to Google Ads in certain situations. For one, if your site is already in good standing, you can use Google Ads to boost your promotions or deals.
It’s also not a bad way to explore new demographics if your site has a great user experience. If you’re looking for long-term results, though, SEO has to be a part of your marketing strategy.
It’s the only option that benefits the long run and provides visibility for your company. The most effective digital marketing campaign would include elements of PPC on top of the foundational efforts that SEO provides.
The real benefit of SEO is the fact that your results will stand high in the rankings so long as you tend to your site. You can’t expect to stay at the top of the rankings once you’re there, but you can manage that position if you’re actively adjusting your SEO.
That’s why working with a digital marketing company is such an effective way of getting the job done. They can take a huge amount of stress and effort off of your hands.
SEO is something that can be done fine on your own, but significant results come from people who understand the process and know how to tune it to your business. When you make the right choice of an agency, you’ll see your online presence rise to a point you’ve never seen.
Want to Learn More About Why SEO Works?
Still curious about the SEO vs. PPC debate? SEO lasts, and it turns your site into a well-oiled machine. It’s tough to get your site to that point, though. It requires a lot of attention to detail and management, but that’s where we come in. Explore our site for more information on how to turn your website into the best, most successful version of itself.
Growing Your Private Practice Reach
If you want an easy, hassle-free way to boost your SEO, look no further. We have helped hundreds of private practices just like yours nail their branding and marketing, book more clients, and build more income.
Contact us today, and let’s grow your reach.