Congratulations on your website launch!
While many adopt the “build it and they will come” philosophy, your launch is just the beginning of a successful and sustainable marketing strategy.
Now is the time to turn your website into a marketing machine. Here are a few simple steps to continue growing a successful online presence. Let’s keep up the momentum!
SPREAD THE WORD
When your website goes live, the most important thing to do initially is drive traffic to it. This will help Google index your site faster and start improving your SEO rankings immediately. Here are some ways to consider getting the word out:
- Email Newsletter: If you have a newsletter or email list, send out an announcement about your new brand/website/service. Be sure to explain how your readers will benefit. Mailerlite is what I use and highly recommend. If you do not have an email list, I highly recommend building an email list so you can turn your website into a self-sustaining marketing tool. See how I can help with my lead generation services.
- Social Media: Whether you’re active on Linked In, Instagram, Facebook, or other socials (ideally, wherever your ideal client hangs out), share away! You’d be surprised how far one post can go when it’s shared and liked.
- Word of Mouth: If you’re as excited as I am when your project launches, tell those around you! Let your friends, colleagues, and family know about your new site – and be sure to share with your referral sources how your website will benefit them.
- Email signature: Include a link to your website in your email signature with your tagline.
Marketing is a marathon, not a race.
CREATE A CONTENT PLAN
Creating a content plan and calendar will help you stay focused on generating regularly scheduled and meaningful material for your website.
Here are some options to build your website content:
- Blogging for SEO: Blogging regularly is one of the best ways to engage with your site visitors and maintain their interest. A blog is a great platform to promote your search ranking. Blogs generally drive 30-40% more traffic to their sites than their competitors. Consistent, new and relevant content keeps your audience informed and reinforces your position as an expert in your field. When you are ready to scale, maintain a solid website blog to drive your traffic and grow your online presence. See how I can help with my done-for-you blogging services.
- New Pages: It’s good practice to not only update your images and graphics but also your niches. If you have more services to add to your site, do it! Google LOVES seeing that a site is alive and growing. Be sure to repost your site to your socials saying that you have updated images, content, new blog post, etc.
- Update Outdated Content: If your services, fees, insurance information, or location change, be sure to update your site accordingly. Even adjusting content by a few words shows Google that your site is alive. Don’t want the hassle of updating? I can help with my website maintenance plan.
GROW AN EMAIL LIST
Get leads while you sleep by creating a strategic lead generation and email marketing plan. Potential clients come to your site but may not be quite ready to take action. Give them something of value and get them on your list to nurture the connection until they’re ready to book.
Growing an email list makes your website work harder for your practice and sets your private practice up for long-term growth.
- Strategic lead magnet development
- Bespoke email marketing strategy
USE SEO TO RANK HIGHER ON SEARCH ENGINES
Your website was built to be SEO-friendly. You can accelerate your existing website’s marketing power by investing in DIY or done-for-you monthly SEO strategies to help you rank higher and attract more clients.
- Done-for-you blogging
- Keyword research
- Backlinks to boost your domain authority
- Detailed content, technical, and competitor strategies
MONITOR YOUR WEBSITE ANALYTICS
Track the number of visitors your site receives, how they interact with your site, and how long they stay. This information can help you understand what visitors are looking for, how to keep them on your site longer, and how to turn them into clients.
Fathom Analytics is a great Google Analytics alternative because it is focused on protecting visitors’ privacy and does not collect any personally identifiable information.
PROTECT YOUR WEBSITE
Over 50% of all web traffic is currently spammers, bots, malware and hackers. If you haven’t already joined my website maintenance plan, I highly recommend it.
Sites are getting hacked left and right these days. If your site isn’t being properly maintained and protected, it’s only a matter of time before there’s a breach.
My security plan lets you (and me) sleep better at night knowing that your investment is protected. Read about my maintenance plan by clicking below, and let’s get your site protected.
THE INVESTMENT WAS COMPLETELY WORTH IT.
She is responsive, easy to work with, and made the process stress-free and fun.
I’d hire her again in a heartbeat.
– Amanda Renschler, Psychologist
Cris is collaborative, professional, and efficient. Highly recommended.
– Jeffrey Walker, Former CFO of Oracle Corporation
