Want to learn how to find the best SEO keywords that can transform your website traffic and grow your practice?
Every day, 3.5 billion web searches are conducted across the world. If you could harness a small amount of that traffic it could transform your business. Do you know how to do it? A concept called search engine optimization (SEO) can help. Read on as we discuss how to improve your SEO strategy.
Learn How to Find the Best SEO Keywords and Create an SEO Strategy for Your Private Practice in Just 10 Minutes
- Perform keyword research
- Create high-quality content using keywords
- Push out your content to multiple platforms
- Create an ongoing SEO strategy including backlinks and guest posts
SEO Keywords Preparation
Your SEO keywords strategy starts with, yep you guessed it, keywords. SEO keywords are words people type into search engines to get results. On a basic level, if you know what people are looking for, you can use the keywords to answer their questions on you website through your content.
Before you begin searching for keywords, it pays to do a little preparation. Start by folding a paper into three. In each column, you will write down general topics and words that may be associated with your practice.
Column one should be general words and phrases you think people may type into a search engine related to your business. The second column should contain terms related to local SEO, such as phrases with your local state or town in it. Thirdly, write down any specific questions people may type into search engines.
Keyword Research Tools
There are a number of SEO keywords research tools on the market to help you find the words you need.
We recommend these free SEO keywords tools:
For a paid SEO tool, we recommend:
To look for keywords in these programs, type in the phrases that you wrote down. Ideally, you are looking for ones that have good search volumes but low competition (low difficulty).
You should then be able to whittle your list down to some pretty strong keywords. Some tools may even have suggested keywords or phrases, so don’t forget to check them out and add them if necessary.
Online Marketing With Content
Once you have your keywords, you need to work out what to do with them. The idea is that they feature on your website. When people type the term into a search engine, the engine sees you have relevant content on your website and directs the person to it.
However, it would not be feasible to stuff all of these keywords and terms into your existing pages. They may also look out of place on contact pages and home pages. That is where content comes in.
Content is anything made on the web to transfer information. It can include videos, podcasts, infographics, and images. However, as an SEO beginner, blogs will be the best way to start.
Creating Blog Content with Your SEO Keywords
In 10 minutes, write down a list of blog articles that fit for your ideal client. Here is an article of ours that will help.
The golden rule to content is to make it relevant. It needs to answers a question or solve a problem. Your keyword(s) should be spread throughout the article, ideally in the first 100 words, then again throughout the body of the text.
Don’t stuff the keyword in every section you can. This can get you penalized by search engines.
Embrace Social Media
Now that you have the content and keywords, you need to get it out there. Aside from waiting for people to pick it up on search engines and sticking the blog articles on your website, you can give it an extra push using social media.
Social media is another law unto its own and could fill numerous other articles. Always remember that social media is a long game that should be played slowly and steadily. Don’t expect your articles to go viral overnight.
Pick one social media platform where your ideal client hangs out, and get to know it inside and out.
Backlinks Using Your SEO Keywords
Backlinks are an essential function of search engine optimization. They are known as off-page SEO which is a factor that exists outside of your website to influence its SEO score.
A backlink is a link from one website to another. They act as a recommendation. If the search engines see you have lots of backlinks, they look favorably on your website, directing more traffic to it.
Gaining backlinks can be hard and takes time.
Consider hiring a company to create links for you. We consistently create backlinks for our clients to blast their reach.
You can also receive backlinks from guest posting. Guest posting is when you create a piece of content to go on someone else’s website, then earn a link from it.
As a private practitioner, there are many avenues for you to guest post. Consider contacting your professional associations and others with larger audiences and ask to write a piece for them.
Growing Your Private Practice Reach
Blog articles are your best strategy to create an SEO strategy in 10 minutes that WILL grow your organic reach. You can then consider building backlinks, guest posting, and building a social media presence using quality, keyword-rich content.
If you want an easy, hassle-free way to create engaging content that connects with your ideal client and boost your SEO, look no further. We have helped hundreds of private practices just like yours. We offer a host of done-for-you SEO services including monthly optimized blog articles, backlinks, and guest posts.
Contact us today, and let’s grow your reach.