Create Website Content That Connects

Marketing, Web Design

Blog writing and content creation | marketing and website design specialists san francisco california | Cris Roskelley | Online Marketing for Therapists and Coaches | 2022

What is website content, anyway? Website content is anything you produce that helps meet your ideal client’s most pressing needs in a way that matters to them right NOW. Website content includes social media posts, blog posts, lead magnets, and email marketing.

The content creation process is a key part of an effective marketing strategy for your private practice. Blogs are among the most effective forms of media used in content strategies today.

It’s not enough to just create content – your content strategy must include something of value that your ideal clients will find interesting, helpful, or educational pertaining to their particular struggles or pain points.

For example, if you are a counselor who serves clients with anxiety, a marketing strategy could be to produce multiple content formats that discuss anxiety.

You could create great content through blog posts about different anxiety types, treatments for anxiety, or a case study about a client you helped beat their anxiety. This content strategy would help address the concerns of your ideal client while also positioning yourself as the expert.

Blog writing and content creation | marketing and website design specialists san francisco california | Cristy Roskelley Creative Studio | Online Marketing for Therapists and Coaches | 2022

How To Create Website Content That Connects with Your Ideal Client in 4 Easy Steps

In this article, we’ll help you create content that connects with your target audience.

How To Create Content That Connects with Your Ideal Client? Follow these 4 simple steps:

  1. Create content pillars
  2. Plan your content weekly
  3. Create content that converts
  4. Commit to a schedule

Create Website Content Pillars

A content pillar is a subset of topics or themes that relate to the most pressing concerns of your target audience. Content pillars create the foundation for your overall content strategy.

When it comes to the content creation process, structure is your friend. Content pillars are a great way to organize and write quality content that connects with your ideal client.

You will want to identify 2-3 content pillars that you can use whenever you are creating content for your audience.

When creating content, these content ideas should address at least one of your key content pillars.

Plan Your Weekly Website Content

If you follow the outline below, creating new content can be broken down into structured daily social media posts within whatever content pillar you have chosen for that week. At the end of the week, you will compile your social media posts into one great blog post.

Here’s a weekly schedule that creates a natural flow from day to day which, when combined, results in a cohesive and powerful blog post.

Monday: Share a personal story that introduces that week’s topic

Tuesday: Create a ‘some people believe’ post and why you do not

Wednesday: Share a ‘top tips’ about the topic at hand

Thursday: Share a client success story from your practice or a statistic

Friday: Summarize that week’s posts into a blog post

Create Website Content that Converts

An effective marketing strategy involves creating content that connects with your target audience. You want your content to build organic traffic to your website. Most content fails at connecting.

To connect, you have to understand your audience. Who are you connecting with, and what do they want?

So, how do you approach content creation? Choose a topic within one of your content pillars that appeals to YOUR ideal client.

Ask yourself:

  • What are some of the problems and challenges facing my ideal clients that my services would help solve?
  • In what ways can my expertise help change the struggles of my ideal client for the better?
  • What are some new ways I present this information in a way my ideal clients would find useful?
  • What would my ideal client pay me to know about or learn how to do?

Just Start Writing

Focus on the needs of your ideal client, and make your content easy, fast, and fun.

You might feel that you don’t have enough time to create good content or can’t come up with good topic ideas. You might also have concerns about how you and your practice will be perceived as a result of your content.

The biggest mistake with content planning is inaction. Once you’ve decided on a topic, give it a go! Just open your laptop or put pen to paper, and see where it leads and how it feels.

People love learning new things from the experts they trust. That’s what your content should focus on – delivering value to your ideal client.

So, if your expertise is in the area of conflict resolution, write about how to create a win-win solution for everyone. If it’s family dynamics, then talk about strategies for healing dysfunctional relationships.

The point is to get started, and don’t worry about how it’s going to come across in the beginning. Just tell your ideal clients whatever they want or need to know in the ways that are most helpful and meaningful for them, based on your experience and unique perspective.

Creating content is not all about showcasing your expertise; it’s all about connecting with others and adding value in the ways that are most useful to them.

We recommend starting off by writing a list of topics related to your main content pillars, then write one blog post for each pillar. Producing these initial 3-5 content pieces will connect with your ideal client, provide useful content for your target audience, and position you as the expert.

Commit to a Publishing Schedule

The content creation process works best if you stick to a publishing schedule, such as posting a blog monthly or posting 4x/week on your social media platforms.

Otherwise, you run the risk of appearing unprofessional. We have all gone to a website’s blog only to see that their last blog post was from 2017.

Not sticking to a publishing schedule will work against your brand positioning as erratic posts don’t inspire confidence. Some potential clients may even wonder if you are still in business and seek out your competition.

Know When to Bring in the Pros

Producing quality content takes dedicated time and focus. Many private practice owners decide to take content off their plate by outsourcing their content planning and writing.

This hassle-free approach allows you to focus on your client work while a professional copywriter creates strategic content to market your practice.

Growing Your Private Practice Reach

If you want an easy, hassle-free way to create engaging content that connects with your ideal client through done-for-you-blogging, look no further. We have helped hundreds of private practices just like yours. We know what works, so you can concentrate on your client while we take care of the rest.

Contact us today, and let’s get started on your content creation process.

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