Case study: Summerlane Counseling

Growing a new group practice

How I developed branding and marketing strategies to help a freshly minted group practice become a thriving community presence.

Summerlane Counseling came to me wanting to establish a new counseling center in Selma, Alabama.

With my three phase GrowingREACH marketing approach, I helped them establish an effective online presence quickly through a comprehensive branding and marketing strategy to set up their counseling center for success.

Memendra Harris, founder of Summerlane Counseling, who hired Cris Roskelley to establish a thriving new group practice through branding and website design.
Memendra Harris, founder of Summerlane Counseling, who hired Cris Roskelley to establish a thriving new group practice through branding and website design.

About Summerlane Counseling

Summerlane Founder, Memendra Harris, is a Licensed Professional Counselor and nationally certified counselor and supervisor who wanted to form a group counseling center for youth & adults throughout Alabama.

The Challenge

As a new small business, Summerlane Counseling needed to find their voice, establish their niches, build a brand, and get a new website built to drive traffic, engage and connect with their ideal client, and fill their calendar.

The Result

Cris Roskelley helped grow Summerlane Counseling from an idea to a thriving community mental health haven that provides in-person and virtual expertise, education, curated opportunities, and life changing services throughout Alabama.

THE GrowingREACH PLAN

MY THREE-PHASE APPROACH TO GROWING A THRIVING THERAPY PRACTICE:

Stages of tree growth | Services | GrowingREACH

THE PHASES OF GROWTH FOR SUMMERLANE COUNSELING

MY THREE-PHASE APPROACH TO BUILDING A THRIVING GROUP PRACTICE

REACHBranding

I breathe fresh air into your private practice by defining a professional brand that feels like you. More than a tagline, logo, or color palette, a brand is your ethos. Let the world know who you are, and attract your best-fit clients.

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brand purpose

I first identified our client’s brand purpose to understand the “why” behind their group practice which informs the birth of a brand.

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ideal client

By developing the client’s ideal client avatar, I was then able to create focused marketing strategies to drive engagement and client retention.

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brand promise

I then focused on our client’s brand promise to craft an outstanding client experience which builds loyalty and drive business.

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brand identity

I created a compelling logo, tagline, typography, and color palette to reflect the client’s brand and resonate with their target audience.

Summerlane Counseling logo.

REACHWebsites

I develop mouth-watering WordPress websites and write your SEO-optimized website copy that captures your voice, attracts your ideal clients, and creates the foundation for a powerful marketing strategy.

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content

My client supplied their own website copy with the help of my easy DIY content creation template. Their content was then maximized to connect and resonate with their ideal clients through SEO-optimized site design.

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Images

I hand-selected images to evoke emotion and connection. The images serve to create a cohesive story throughout their website leading to relevant and specific calls-to-action to increase client retention.

REACHMarketing

I offer personalized support to help you clarify your niche, build an effective marketing machine, and grow a thriving practice.

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MARKETING COACHING

I offered marketing coaching to help my client clarify her niches, refine her brand messaging, and target her ideal client through ongoing marketing campaigns.

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lead magnet quiz

When client is ready to scale further, I can create a fun and interactive lead magnet quiz for their website targeting their ideal client to increase their lead generation quickly.

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email marketing

Email marketing campaign creation is available to nurture the client’s leads, keep potential clients connected until they are ready to schedule, and establish Summerlane as an expert within their niches and community.

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MONTHLY SEO

The next phase of growth will involve done-for-you monthly blogging and SEO services to supercharge their traffic and visibility.

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Cris is the G.O.A.T.

 

The greatest of all time! The best decision that I ever made. She put together what I couldn’t even imagine but really wanted. I am just in awe.

Cris made me want to be fearless when it came to owning what I wanted to do and the direction I wanted to take things.

Our project impacted my practice by giving me the confidence i need to go forth with my dreams and passions.

Cris was a GREAT support through the whole process. Cris delivers every time.

Memendra Harris
Founder, Summerlane Counseling

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