Case study: Carmelle Ellison, lcsw

rebranding an established therapist private practice

How we developed branding and marketing strategies to effectively rebrand an established therapist and attract her ideal clients.

Carmelle hired us for a full rebrand and website redesign. With my three phase GrowingREACH marketing approach, we created a rebrand and website redesign to help Carmelle better attract her ideal clients.

About Carmelle Ellison

Client Carmelle Ellison is a Licensed Clinical Social Worker with an established online private practice in California.

The Challenge

Dissatisfied with her previous web design agency, Carmelle hired us for a full rebrand and website redesign to better attract her ideal clients: high-achieving women with a history of relational trauma who suffer from perfectionism.

Your commitment to understanding and carrying out my branding and design vision has been expansive. Thank you, Cris!

– Carmelle Ellison, LCSW

THE GrowingREACH PLAN

OUR THREE-PHASE APPROACH TO GROWING A THRIVING THERAPY PRACTICE:

Stages of tree growth | Services | GrowingREACH

REACHBranding

We breathe fresh air into your private practice by defining a professional brand that feels like you. More than a tagline, logo, or color palette, a brand is your ethos. Let the world know who you are, and attract your best-fit clients.

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brand purpose

We first identified our client’s brand purpose to understand the “why” behind her private practice which informs the birth of a brand.

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ideal client

By developing the client’s ideal client avatar, we were then able to create focused marketing strategies to drive engagement and client retention.

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brand promise

We then focused on our client’s brand promise to craft an outstanding client experience which builds loyalty and drive business.

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brand identity

We created a compelling logo, tagline, typography, and color palette to reflect the client’s brand and resonate with his target audience.

INITIAL LOGO CONCEPTS

Mac Connor | Connor Counseling Services Case Study | GrowingREACH

REACHWebsites

We develop mouth-watering WordPress websites and write your SEO-optimized website copy that captures your voice, attracts your ideal clients, and creates the foundation for a powerful marketing strategy.

BEFORE

AFTER

REACHSeo

We help your clients find you by optimizing and driving traffic to your site with our monthly SEO services. 

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MONTHLY SEO

This client hired us on a recurring monthly retainer to turbo-boost their organic SEO and drive traffic to their site to gain quick visibility and credibility.

The Blog

Tips & tutorials to grow your private practice

BRANDING

WEB DESIGN

MARKETING