Case study: Carmelle Ellison, lcsw
rebranding an established therapist private practice
How I developed branding and marketing strategies to effectively rebrand an established therapist and attract her ideal clients.
Carmelle hired me for a full rebrand and website redesign. With my three phase GrowingREACH marketing approach, I created a rebrand and website redesign to help Carmelle better attract her ideal clients.
About Carmelle Ellison
Client Carmelle Ellison is a Licensed Clinical Social Worker with an established online private practice in California.
The Challenge
Your commitment to understanding and carrying out my branding and design vision has been expansive. Thank you, Cris!
– Carmelle Ellison, LCSW
THE GrowingREACH PLAN
MY THREE-PHASE APPROACH TO GROWING A THRIVING THERAPY PRACTICE:
REACHBranding
I breathe fresh air into your private practice by defining a professional brand that feels like you. More than a tagline, logo, or color palette, a brand is your ethos. Let the world know who you are, and attract your best-fit clients.
brand purpose
I first identified our client’s brand purpose to understand the “why” behind her private practice which informs the birth of a brand.
ideal client
By developing the client’s ideal client avatar, I was then able to create focused marketing strategies to drive engagement and client retention.
brand promise
I then focused on our client’s brand promise to craft an outstanding client experience which builds loyalty and drive business.
brand identity
I created a compelling logo, tagline, typography, and color palette to reflect the client’s brand and resonate with his target audience.
INITIAL LOGO CONCEPTS
REACHWebsites
I develop mouth-watering WordPress websites and write your SEO-optimized website copy that captures your voice, attracts your ideal clients, and creates the foundation for a powerful marketing strategy.
BEFORE
AFTER
The Blog
Tips & tutorials to grow your private practice
BRANDING
Crafting Identity: The Significance of Developing Your Brand Story
In the realm of private practice, establishing a strong and resonant brand identity is crucial to standing out in a competitive landscape. Beyond just a logo and color scheme, your brand's story serves as the cornerstone of your practice's personality and ethos. In...
WEB DESIGN
Why WordPress Wins Over Squarespace or Wix for Therapist Websites
WordPress, Squarespace, and Wix are all popular website builders, but each platform has its own advantages and disadvantages. It ultimately depends on the specific needs and preferences of the user. That being said, here are some reasons why WordPress might be a...
MARKETING
Recession-Proof Your Marketing
When I speak with private practice owners, many are only focusing on one area of marketing. That is a risky approach. Diversify Your Private Practice Marketing If you have one marketing channel upon which you depend for referrals and that channel stops being...
