Case study: Carmelle Ellison, lcsw

rebranding an established therapist private practice

How I developed branding and marketing strategies to effectively rebrand an established therapist and attract her ideal clients.

Carmelle hired me for a full rebrand and website redesign. With my three phase GrowingREACH marketing approach, I created a rebrand and website redesign to help Carmelle better attract her ideal clients.

About Carmelle Ellison

Client Carmelle Ellison is a Licensed Clinical Social Worker with an established online private practice in California.

The Challenge

Dissatisfied with her previous web design agency, Carmelle hired me for a full rebrand and website redesign to better attract her ideal clients: high-achieving women with a history of relational trauma who suffer from perfectionism.

Your commitment to understanding and carrying out my branding and design vision has been expansive. Thank you, Cris!

– Carmelle Ellison, LCSW

THE GrowingREACH PLAN

MY THREE-PHASE APPROACH TO GROWING A THRIVING THERAPY PRACTICE:

Stages of tree growth | Services | GrowingREACH

REACHBranding

I breathe fresh air into your private practice by defining a professional brand that feels like you. More than a tagline, logo, or color palette, a brand is your ethos. Let the world know who you are, and attract your best-fit clients.

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brand purpose

I first identified our client’s brand purpose to understand the “why” behind her private practice which informs the birth of a brand.

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ideal client

By developing the client’s ideal client avatar, I was then able to create focused marketing strategies to drive engagement and client retention.

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brand promise

I then focused on our client’s brand promise to craft an outstanding client experience which builds loyalty and drive business.

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brand identity

I created a compelling logo, tagline, typography, and color palette to reflect the client’s brand and resonate with his target audience.

INITIAL LOGO CONCEPTS

Mac Connor | Connor Counseling Services Case Study | GrowingREACH

REACHWebsites

I develop mouth-watering WordPress websites and write your SEO-optimized website copy that captures your voice, attracts your ideal clients, and creates the foundation for a powerful marketing strategy.

BEFORE

AFTER

The Blog

Tips & tutorials to grow your private practice

BRANDING

WEB DESIGN

MARKETING