Case study: La Madre de los pobres

Nonprofit redesign

How GrowingREACH developed branding and marketing strategies to help a client redesign their nonprofit organization for maximum reach.

La Madre de los Pobres needed a branding refresh to maximize their online presence.

We redesigned their website to set them up for success.

Mac Connor | Connor Counseling Services Case Study | GrowingREACH

About La Madre de los pobres

La Madre is a humanitarian organization dedicated to helping the poor, sick, and hungry. Currently serving 32+ countries worldwide.

The Challenge

As a humanitarian nonprofit, La Madre needed an online presence that reflected their worldwide efforts and drove donations.

OUR PLAN

OUR THREE-PHASE APPROACH TO GROWING A THRIVING PRACTICE

Like a tree, a private practice needs air, water, and energy to reach its three growth phases:

Stages of tree growth | Services | GrowingREACH

REACHBranding

We breathe fresh air into your private practice by defining a professional brand that feels like you. More than a tagline, logo, or color palette, a brand is your ethos. Let the world know who you are, and attract your best-fit clients.

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brand purpose

We first identified their brand purpose to understand the “why” behind their organization to fine tune their brand messaging.

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target audience

By developing their target audience, we were then able to create focused marketing strategies to drive engagement and donations.

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brand promise

We then focused on their brand promise to craft an outstanding visitor experience which builds loyalty and drives donations.

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brand identity

We redesigned their tagline, typography, and color palette to reflect their brand and resonate with his target audience.

Mac Connor | Connor Counseling Services Case Study | GrowingREACH

REACHWebsites

We develop mouth-watering WordPress websites and write your SEO-optimized website copy that captures your voice, attracts your ideal clients, and creates the foundation for a powerful marketing strategy.

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content

We wrote their website copy which was maximized to connect and resonate with their target audience through SEO-optimized site design.

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Images

We hand-selected images to evoke emotion and connection. The images serve to create a cohesive story throughout their website to increase donations.

WEBSITE BEFORE

WEBSITE AFTER

REACHProtect

We accelerate your website’s reach through website maintenance and support to protect your most valuable asset.

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website maintenance

La Madre signed up for our monthly website maintenance and support package so that we could manage their website while they focused on their important mission of serving impoverished countries worldwide.

“Quite simply, GrowingREACH rocks.”

They were a true partner, extremely collaborative, and offered a keen sense of digital marketing for our nonprofit redesign.

– DEBRORAH CRUDO, LA MADRE DE LOS POBRES

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