Case study: La Madre de los pobres
Nonprofit redesign
How GrowingREACH developed branding and marketing strategies to help a client redesign their nonprofit organization for maximum reach.
La Madre de los Pobres needed a branding refresh to maximize their online presence.
We redesigned their website to set them up for success.
About La Madre de los pobres
La Madre is a humanitarian organization dedicated to helping the poor, sick, and hungry. Currently serving 32+ countries worldwide.
The Challenge
As a humanitarian nonprofit, La Madre needed an online presence that reflected their worldwide efforts and drove donations.
OUR PLAN
OUR THREE-PHASE APPROACH TO GROWING A THRIVING PRACTICE
Like a tree, a private practice needs air, water, and energy to reach its three growth phases:
REACHBranding
We breathe fresh air into your private practice by defining a professional brand that feels like you. More than a tagline, logo, or color palette, a brand is your ethos. Let the world know who you are, and attract your best-fit clients.
brand purpose
We first identified their brand purpose to understand the “why” behind their organization to fine tune their brand messaging.
target audience
By developing their target audience, we were then able to create focused marketing strategies to drive engagement and donations.
brand promise
We then focused on their brand promise to craft an outstanding visitor experience which builds loyalty and drives donations.
brand identity
We redesigned their tagline, typography, and color palette to reflect their brand and resonate with his target audience.
REACHWebsites
We develop mouth-watering WordPress websites and write your SEO-optimized website copy that captures your voice, attracts your ideal clients, and creates the foundation for a powerful marketing strategy.
content
We wrote their website copy which was maximized to connect and resonate with their target audience through SEO-optimized site design.
Images
We hand-selected images to evoke emotion and connection. The images serve to create a cohesive story throughout their website to increase donations.
WEBSITE BEFORE
WEBSITE AFTER
REACHProtect
We accelerate your website’s reach through website maintenance and support to protect your most valuable asset.
website maintenance
La Madre signed up for our monthly website maintenance and support package so that we could manage their website while they focused on their important mission of serving impoverished countries worldwide.
“Quite simply, GrowingREACH rocks.”
They were a true partner, extremely collaborative, and offered a keen sense of digital marketing for our nonprofit redesign.
– DEBRORAH CRUDO, LA MADRE DE LOS POBRES
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