Case study: Blue boat counseling

Building a new group practice

How GrowingREACH developed branding and marketing strategies to help a client build a thriving group practice.

Blue Boat Counseling was building a new group practice and looking to establish an effective online presence.

With a three phase approach, we created a branding and marketing strategy to set them up for long-term success.

Mac Connor | Connor Counseling Services Case Study | GrowingREACH

About blue boat counseling

Blue Boat Counseling is a Columbus OH counseling group practice specializing in depression and anxiety treatment for adults and teens, family and couples counseling, and PTSD treatment.

The Challenge

Blue Boat Counseling came to us after a disastrous web design experience with a different agency. As a new group practice with multiple clinicians, Blue Boat Counseling needed to scale quickly, establish an effective online presence built to drive traffic, and engage and connect with their ideal clients.

OUR PLAN

OUR THREE-PHASE APPROACH TO GROWING A THRIVING THERAPY PRACTICE

Like a tree, a private practice needs air, water, and energy to reach its three growth phases:

Stages of tree growth | Services | GrowingREACH

REACHBranding

We breathe fresh air into your private practice by defining a professional brand that feels like you. More than a tagline, logo, or color palette, a brand is your ethos. Let the world know who you are, and attract your best-fit clients.

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brand purpose

We first identified their brand purpose to understand the “why” behind their counseling group practice.

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ideal client

By developing their ideal client avatar, we were then able to create focused marketing strategies to drive engagement and client retention.

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brand promise

We then focused on their brand promise to craft an outstanding client experience which builds loyalty and drive business.

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brand identity

We built their website integrating their pre-existing logo, tagline, typography, and colors to reflect their brand.

Mac Connor | Connor Counseling Services Case Study | GrowingREACH

REACHWebsites

We develop mouth-watering WordPress websites and write your SEO-optimized website copy that captures your voice, attracts your ideal clients, and creates the foundation for a powerful marketing strategy.

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content

We assisted Blue Boat Counseling with writing their website copy with our easy DIY content creation templates. Their content was then maximized to connect and resonate with their ideal clients through SEO-optimized site design.

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Images

We hand-selected images to evoke emotion and connection. The images serve to create a cohesive story throughout their website leading to relevant and specific calls-to-action to increase client retention.

REACHProtect

We accelerate your website’s reach through website maintenance and support to protect your most valuable asset.

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website maintenance

Blue Boat Counseling signed up for our monthly website maintenance and support package so that we could manage their website and post their monthly blogs while they focused on their important client work.

“The most important piece of our marketing strategy”

The investment was absolutely worth it. I would highly recommend your design services. The process of working with you was so streamlined, you’re very easy to work and communicate with, and the timeline to get the site launched was unbelievably fast. We can’t thank you enough.

– ANDY SEARS, BLUE BOAT COUNSELING

The Blog

Tips & tutorials to grow your private practice

BRANDING

Rebranding Series 3: Brand Identity

Rebranding Series 3: Brand Identity

We continue to give you a rare behind-the-scenes look at our rebranding strategy to help you with your own rebranding journey, and it's the moment you've all been waiting for! Rebranding Through Brand Identity This third article in our rebranding series (finally)...

WEB DESIGN

How to Choose and Buy Your Domain Name

How to Choose and Buy Your Domain Name

Choosing a domain name can be an exciting process that makes your practice feel more legitimate. If you have a child, you might remember feeling like you were determining your child's future path with your name choice. Similarly, picking the domain name for your...

MARKETING

Why SEO Is Better Than Paid Ads for Your Practice

Why SEO Is Better Than Paid Ads for Your Practice

If you are looking to grow your private practice, you may be wondering "Why SEO?" You may be confused on whether you should focus your marketing efforts on SEO or paid ads. Choosing the right options for your digital marketing campaign can be confusing. There are a...