Case study: Connor Counseling Services
Growing a new practice
How I developed branding and marketing strategies to help a freshly minted therapist build a thriving practice.
Connor Counseling Services was new to private practice and looking to establish an effective online presence quickly.
With my three phase GrowingREACH marketing approach, I created a branding and marketing strategy to set up his practice for success.
About Connor Counseling Services
Client Mac Connor is a licensed mental health counselor and addiction specialist who was transitioning from agency work to a private practice: Connor Counseling Services.
As a new small business, Connor Counseling Services needed to fill his calendar, quickly establish an effective online presence built to drive traffic, engage and connect with his ideal client, and grow his email list.
I breathe fresh air into your private practice by defining a professional brand that feels like you. More than a tagline, logo, or color palette, a brand is your ethos. Let the world know who you are, and attract your best-fit clients.
I first identified our client’s brand purpose to understand the “why” behind his private practice which informs the birth of a brand.
By developing the client’s ideal client avatar, I was then able to create focused marketing strategies to drive engagement and client retention.
I then focused on our client’s brand promise to craft an outstanding client experience which builds loyalty and drive business.
I created a compelling logo, tagline, typography, and color palette to reflect the client’s brand and resonate with his target audience.
I develop mouth-watering WordPress websites and write your SEO-optimized website copy that captures your voice, attracts your ideal clients, and creates the foundation for a powerful marketing strategy.
My client supplied his own website copy with the help of our easy DIY content creation template. His content was then maximized to connect and resonate with his ideal clients through SEO-optimized site design.
I hand-selected images to evoke emotion and connection. The images serve to create a cohesive story throughout his website leading to relevant and specific calls-to-action to increase client retention.
lead magnet quiz
I created a fun and interactive lead magnet quiz for our client’s website targeting his ideal client to increase his lead generation quickly.
I created an automated email marketing campaign to nurture the client’s leads, keep potential clients connected until they are ready to schedule, and establish him as an expert within his niche.
After signing up for our done-for-you monthly blogging and SEO services, I supercharged this new therapist’s website traffic and visibility.
I offer personalized support to help you clarify your niche, build an effective marketing machine, and grow a thriving practice.
I offered marketing coaching to help my client clarify his niches, refine his brand messaging, and target his ideal client through an ongoing marketing campaign.
“Worth every penny!”
– MAC CONNOR
Tips & tutorials to grow your private practice
In the realm of private practice, establishing a strong and resonant brand identity is crucial to standing out in a competitive landscape. Beyond just a logo and color scheme, your brand's story serves as the cornerstone of your practice's personality and ethos. In...
WordPress, Squarespace, and Wix are all popular website builders, but each platform has its own advantages and disadvantages. It ultimately depends on the specific needs and preferences of the user. That being said, here are some reasons why WordPress might be a...
When I speak with private practice owners, many are only focusing on one area of marketing. That is a risky approach. Diversify Your Private Practice Marketing If you have one marketing channel upon which you depend for referrals and that channel stops being...