Case study: Blue Zone Marin

Growing a new coaching practice

How I developed branding and marketing strategies to quickly help a client build a thriving coaching practice.

Blue Zone Marin was building a new coaching practice and looking to establish an effective online presence and ecommerce platform.

With my three phase GrowingREACH approach, I created a branding and marketing strategy to set them up for long-term success.

Mac Connor | Connor Counseling Services Case Study | GrowingREACH

About blue zone marin

Blue Zone Marin offers mother/daughter surf+psychology workshops that involve getting in the ocean, learning to surf, and practicing valuable relationship skills to help you navigate challenges with confidence.

The Challenge

Blue Zone Marin offers a unique approach to building relationship skills and mother-child bonding. As a new coaching practice, Blue Zone Marin needed to establish an online presence quickly to meet their workshop schedule, drive engagement, and connect with their ideal clients.

THE GrowingREACH PLAN

MY THREE-PHASE APPROACH TO GROWING A THRIVING THERAPY PRACTICE:

Stages of tree growth | Services | GrowingREACH

REACHBranding

I breathe fresh air into your private practice by defining a professional brand that feels like you. More than a tagline, logo, or color palette, a brand is your ethos. Let the world know who you are, and attract your best-fit clients.

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brand purpose

I first identified their brand purpose to understand the “why” behind their coaching practice.

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ideal client

By developing their ideal client avatar, I was then able to create focused marketing strategies to drive engagement and client retention.

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brand promise

I then focused on their brand promise to craft an outstanding client experience which builds loyalty and drive business.

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brand identity

I created a compelling logo, tagline, typography, and colors to reflect their brand which drove their website design.

Mac Connor | Connor Counseling Services Case Study | GrowingREACH

REACHMarketing

I develop high-converting WordPress websites and write your SEO-optimized website copy that captures your voice, attracts your ideal clients, and creates the foundation for a powerful marketing strategy.

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content

I wrote the SEO-optimized website copy to connect and resonate with their ideal clients, drive engagement, and maximize workshop sign-ups.

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Images

I hand-selected images from their curated selection to create a cohesive story throughout their website leading to relevant and specific calls-to-action to increase client retention.

REACHCoaching

I offer personalized support to help you clarify your niche, build an effective marketing machine, and grow a thriving practice.

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MARKETING COACHING

I coached Blue Zone Marin on how to clarify their niche, market their fun and relationship skill-building workshops, and target their ideal client through an ongoing marketing campaign.

“I’d hire Cris again in a heartbeat.”

The investment was completely worth it. As an entrepreneur (and mom-preneur), I was starting at the very beginning with my own ideas and vision but lacking the know-how for implementation. Cris thoughtfully and skillfully guided me in the process, and the outcome was perfect. Cris is responsive, easy to work with, and efficient.

– AMANDA RENSCHLER, BLUE ZONE MARIN

The Blog

Tips & tutorials to grow your private practice

BRANDING

Rebranding Series 3: Brand Identity

Rebranding Series 3: Brand Identity

We continue to give you a rare behind-the-scenes look at our rebranding strategy to help you with your own rebranding journey, and it's the moment you've all been waiting for! Rebranding Through Brand Identity This third article in our rebranding series (finally)...

WEB DESIGN

How to Choose and Buy Your Domain Name

How to Choose and Buy Your Domain Name

Choosing a domain name can be an exciting process that makes your practice feel more legitimate. If you have a child, you might remember feeling like you were determining your child's future path with your name choice. Similarly, picking the domain name for your...

MARKETING

Why SEO Is Better Than Paid Ads for Your Practice

Why SEO Is Better Than Paid Ads for Your Practice

If you are looking to grow your private practice, you may be wondering "Why SEO?" You may be confused on whether you should focus your marketing efforts on SEO or paid ads. Choosing the right options for your digital marketing campaign can be confusing. There are a...