Case study: Blue Zone Marin
Growing a new coaching practice
How I developed branding and marketing strategies to quickly help a client build a thriving coaching practice.
Blue Zone Marin was building a new coaching practice and looking to establish an effective online presence and ecommerce platform.
With my three phase GrowingREACH approach, I created a branding and marketing strategy to set them up for long-term success.
About blue zone marin
Blue Zone Marin offers a unique approach to building relationship skills and mother-child bonding. As a new coaching practice, Blue Zone Marin needed to establish an online presence quickly to meet their workshop schedule, drive engagement, and connect with their ideal clients.
I breathe fresh air into your private practice by defining a professional brand that feels like you. More than a tagline, logo, or color palette, a brand is your ethos. Let the world know who you are, and attract your best-fit clients.
I first identified their brand purpose to understand the “why” behind their coaching practice.
By developing their ideal client avatar, I was then able to create focused marketing strategies to drive engagement and client retention.
I then focused on their brand promise to craft an outstanding client experience which builds loyalty and drive business.
I created a compelling logo, tagline, typography, and colors to reflect their brand which drove their website design.
I develop high-converting WordPress websites and write your SEO-optimized website copy that captures your voice, attracts your ideal clients, and creates the foundation for a powerful marketing strategy.
I wrote the SEO-optimized website copy to connect and resonate with their ideal clients, drive engagement, and maximize workshop sign-ups.
I hand-selected images from their curated selection to create a cohesive story throughout their website leading to relevant and specific calls-to-action to increase client retention.
I offer personalized support to help you clarify your niche, build an effective marketing machine, and grow a thriving practice.
I coached Blue Zone Marin on how to clarify their niche, market their fun and relationship skill-building workshops, and target their ideal client through an ongoing marketing campaign.
“I’d hire Cris again in a heartbeat.”
The investment was completely worth it. As an entrepreneur (and mom-preneur), I was starting at the very beginning with my own ideas and vision but lacking the know-how for implementation. Cris thoughtfully and skillfully guided me in the process, and the outcome was perfect. Cris is responsive, easy to work with, and efficient.
– AMANDA RENSCHLER, BLUE ZONE MARIN
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