Case study: Blue Zone Marin

Growing a new coaching practice

How I developed branding and marketing strategies to quickly help a client build a thriving coaching practice.

Blue Zone Marin was building a new coaching practice and looking to establish an effective online presence and ecommerce platform.

With my three phase GrowingREACH approach, I created a branding and marketing strategy to set them up for long-term success.

Mac Connor | Connor Counseling Services Case Study | GrowingREACH

About blue zone marin

Blue Zone Marin offers mother/daughter surf+psychology workshops that involve getting in the ocean, learning to surf, and practicing valuable relationship skills to help you navigate challenges with confidence.

The Challenge

Blue Zone Marin offers a unique approach to building relationship skills and mother-child bonding. As a new coaching practice, Blue Zone Marin needed to establish an online presence quickly to meet their workshop schedule, drive engagement, and connect with their ideal clients.



Stages of tree growth | Services | GrowingREACH


I breathe fresh air into your private practice by defining a professional brand that feels like you. More than a tagline, logo, or color palette, a brand is your ethos. Let the world know who you are, and attract your best-fit clients.


brand purpose

I first identified their brand purpose to understand the “why” behind their coaching practice.


ideal client

By developing their ideal client avatar, I was then able to create focused marketing strategies to drive engagement and client retention.


brand promise

I then focused on their brand promise to craft an outstanding client experience which builds loyalty and drive business.


brand identity

I created a compelling logo, tagline, typography, and colors to reflect their brand which drove their website design.

Mac Connor | Connor Counseling Services Case Study | GrowingREACH


I develop high-converting WordPress websites and write your SEO-optimized website copy that captures your voice, attracts your ideal clients, and creates the foundation for a powerful marketing strategy.



I wrote the SEO-optimized website copy to connect and resonate with their ideal clients, drive engagement, and maximize workshop sign-ups.



I hand-selected images from their curated selection to create a cohesive story throughout their website leading to relevant and specific calls-to-action to increase client retention.


I offer personalized support to help you clarify your niche, build an effective marketing machine, and grow a thriving practice.



I coached Blue Zone Marin on how to clarify their niche, market their fun and relationship skill-building workshops, and target their ideal client through an ongoing marketing campaign.

“I’d hire Cris again in a heartbeat.”

The investment was completely worth it. As an entrepreneur (and mom-preneur), I was starting at the very beginning with my own ideas and vision but lacking the know-how for implementation. Cris thoughtfully and skillfully guided me in the process, and the outcome was perfect. Cris is responsive, easy to work with, and efficient.


Want to learn the 5 key steps you need to create a successful brand?

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