Case study: Blue Zone Marin
Growing a new coaching practice
How I developed branding and marketing strategies to quickly help a client build a thriving coaching practice.
Blue Zone Marin was building a new coaching practice and looking to establish an effective online presence and ecommerce platform.
With my three phase GrowingREACH approach, I created a branding and marketing strategy to set them up for long-term success.

About blue zone marin
The Challenge
Blue Zone Marin offers a unique approach to building relationship skills and mother-child bonding. As a new coaching practice, Blue Zone Marin needed to establish an online presence quickly to meet their workshop schedule, drive engagement, and connect with their ideal clients.
THE GrowingREACH PLAN
MY THREE-PHASE APPROACH TO GROWING A THRIVING THERAPY PRACTICE:


REACHBranding
I breathe fresh air into your private practice by defining a professional brand that feels like you. More than a tagline, logo, or color palette, a brand is your ethos. Let the world know who you are, and attract your best-fit clients.
brand purpose
I first identified their brand purpose to understand the “why” behind their coaching practice.
ideal client
By developing their ideal client avatar, I was then able to create focused marketing strategies to drive engagement and client retention.
brand promise
I then focused on their brand promise to craft an outstanding client experience which builds loyalty and drive business.
brand identity
I created a compelling logo, tagline, typography, and colors to reflect their brand which drove their website design.


REACHWebsites
I develop high-converting WordPress websites and write your SEO-optimized website copy that captures your voice, attracts your ideal clients, and creates the foundation for a powerful marketing strategy.
content
I wrote the SEO-optimized website copy to connect and resonate with their ideal clients, drive engagement, and maximize workshop sign-ups.
Images
I hand-selected images from their curated selection to create a cohesive story throughout their website leading to relevant and specific calls-to-action to increase client retention.

REACHMarketing
I offer personalized support to help you clarify your niche, build an effective marketing machine, and grow a thriving practice.
MARKETING COACHING
I coached Blue Zone Marin on how to clarify their niche, market their fun and relationship skill-building workshops, and target their ideal client through an ongoing marketing campaign.
“I’d hire Cris again in a heartbeat.”
The investment was completely worth it. As an entrepreneur (and mom-preneur), I was starting at the very beginning with my own ideas and vision but lacking the know-how for implementation. Cris thoughtfully and skillfully guided me in the process, and the outcome was perfect. Cris is responsive, easy to work with, and efficient.
– AMANDA RENSCHLER, BLUE ZONE MARIN

Want to learn the 5 key steps you need to create a successful brand?
The Blog
Tips & tutorials to grow your private practice
BRANDING

How To Take a Professional Headshot with an iPhone
Your website should connect with your ideal client through the copy, design, and images. Your professional headshot is a primary opportunity to form connection and reflect your brand. No budget for a professional photographer? No problem! Here are some tips for...
WEB DESIGN

What is the best platform to create online courses?
Are you ready to stop trading time for money and enjoy life more? Creating an online course can be a great way to build passive income. There are many platforms that you can use to create online courses, and the best one for you will depend on your specific needs and...
MARKETING

Top Tips To Build Your Therapy Practice Now
Are you looking for some concrete tips to build your therapy or counseling practice and get more full fee clients? Are you confused why other therapists have full practices or waitlists, but your phone isn't ringing often enough? Does the business and marketing aspect...