REACHBranding
Do you need help attracting the right clients?
Your brand lets the world know who you are and ensures you attract your best-fit clients. I’ll help you get clear about who you are, who you’re serving, and how to look good while doing it so your practice grows from sprout to thriving evergreen.
Why is branding so important, anyway?
Let’s play a little game.
I’m going to say a word or phrase and you’re going to say (yes, out loud) the first brand that comes to mind. The aim is to move down the list as fast as you can! Ready? Let’s go –
1. Just do it
2. Dark colored, fizzy drink
3. Online shopping company that sells everything
4. Search engine with primary colors
5. Social network featuring a bird
7. French fries and golden arches
7. Maker of sleek mobile phones and laptops
8. Queen of the talk show
That, friends, is what we like to call (drum roll, please)…
The Power of Branding
the roots your private practice needs to grow
BRANDING = MORE THAN A LOGO
Even though this little game was essentially random words and phrases that could be attached to numerous answers, I’ll bet a pack of Oreos that your brain automatically pulled up one specific brand for each one (helloooo, Apple). You can likely picture each brand in your head… the logo, the colors, the specific way that brand talks, the way it makes you feel, or the thing it does really well.
BRANDING = A MARKETING ROADMAP
Nailing your brand involves understanding who your ideal client is, their most pressing concerns, and how you can help. Your brand messaging then becomes a marketing roadmap to turn ideal clients into paying customers.
GREAT BRANDING = LOYAL FOLLOWING
No matter the size of your practice, I’m here to grow big, tall, well-rooted brands that have done their homework, solidified their personalities, know who they are talking to, and want to be landing front of mind and tips of tongues.
Welcome to REACHBranding
“Your brand is what other people say about you when you’re not in the room.”
– Jeff Bezos, CEO of Amazon
So, what does it look like to grow a brand?
Here’s what is included
POSITIONING STATEMENT
This is the ‘what you do’ and ‘why’ of your brand, in a short and snappy sentence. I cultivate your positioning statement to help keep your practice on your unique path towards more (and ideal) clients.
BRAND MESSAGING
Your brand messaging makes clients relate to your brand through inspirational, persuasive, and motivational content. Brand messaging turns potential clients into paying clients. I nail your brand messaging to help your website copy blossom and to lay the foundation for all future marketing content.
LOGO DESIGN
While a logo is what everyone thinks of when they think ‘branding,’ the most effective logos are grown from the seeds of deeper brand strategy. I design logos that will be the face of your brand and represent the care you offer to your clients in your practice.
BRAND IDENTITY
Brand identity is the visible elements of a brand, such as color, font selection, and color palette that identify and distinguish a brand to your audience. Consistent messaging leads to consistent brand identity and, therefore, consistent sales. I know how to grow a far-reaching brand.
LET’S GET BRANDING
Here’s How It Works
INQUIRE
Start by filling in this handy little form so I can get the ball rolling to learn more about you and your needs.
DISCOVERY
We’ll schedule a free 30-minute phone call where we can meet’n’greet and answer any questions before preparing your proposal and quote.
PROPOSAL
Once I know what we’re working with, I’ll send over a project proposal, contract and invoice. You’ll want to go ahead and sign that baby to get the magic growing.
CREATION
This is where the fun starts. I’ll learn all about your values, ideal client, and style. You can sit back and relax knowing that I’m growing your brand that will work hard for your practice.
“I invested in the entire branding package and couldn’t be happier. Great work!”
– Rick Pomfret, PsyD, Therapy4Men
FREE GUIDE
What creates a successful brand?
Download this free guide to learn the five key steps you need to create a successful brand.
HAVE SOME
Branding Questions?
Why do I need a brand?
Your brand helps you figure out who your ideal client is and helps them to take you seriously. Without a solid brand and marketing strategy, you’re going to waste a lot of time and money just shouting into the ether hoping your ideal clients somehow find you. When you know who you are talking to, where to find them, what problem you’re solving, how you’re solving it, and how to look good doing it, you’re ready to grow.
How will a brand help me get more clients?
A ‘brand’ is about way more than just a logo and colors.
Your brand defines the way you present your practice to the world, the way you interact with your potential clients, and the problem you’re trying to solve.
Your branding are the roots of your marketing strategy. When you’re clear on your brand and present it clearly, you’ll attract your ideal clients.
You won’t attract your ideal clients if you don’t know how to reach them, what they dream about, what they struggle with, and how to connect them.
Can I just get a logo without the other stuff?
You can, but that’s not going to do too much for you. Let’s grow a business, not a logo.
ARE YOU READY
