The Blog
Tips and tutorials to grow your private practice
13 Website Design Changes to Get More Clients
It can be really HARD to grow a successful private practice. A great website design will become your new best friend if it's built to be a marketing machine that brings you clients while you sleep. What kind of wizardry is this, and how can you get a website design...
Fast-Tracking Success: SEO Services for New Websites
If you have a new website, you are probably wondering how long it will take to get found in search engines. The time it takes for a new website to rank on search engines is variable and depends on...
Play the Long Game with SEO: Why Private Practice Owners Should Invest in SEO Services
In the competitive landscape of private practice, having a strong online presence is crucial for attracting and retaining clients. While many practice owners recognize the importance of a...
The Pitfalls of Website Badges: A Closer Look at SEO Impact
In the ever-evolving landscape of online presence and digital marketing, website owners are constantly seeking ways to boost their SEO and attract more visitors. One popular but misguided attempt...
How to Write a HARO Pitch to Get Backlinks for Your Website
HARO, which stands for Help A Reporter Out, is a platform that connects journalists and sources. What is HARO? HARO is a service that allows journalists to quickly find and connect with experts or...
Crafting Identity: The Significance of Developing Your Brand Story
In the realm of private practice, establishing a strong and resonant brand identity is crucial to standing out in a competitive landscape. Beyond just a logo and color scheme, your brand's story...
SEO For Therapists Licensed in Multiple States
Search Engine Optimization (SEO) is the process of improving a website's visibility on search engine result pages. It's important for therapist private practices to optimize their websites for...
Branding For Therapists is More Than a Logo
As a therapist, you have dedicated your life to helping others. You have spent years studying and training to become an expert in your field. But when it comes to building a successful practice,...
Why WordPress Wins Over Squarespace or Wix for Therapist Websites
WordPress, Squarespace, and Wix are all popular website builders, but each platform has its own advantages and disadvantages. It ultimately depends on the specific needs and preferences of the user....
Recession-Proof Your Marketing
When I speak with private practice owners, many are only focusing on one area of marketing. That is a risky approach. Diversify Your Private Practice Marketing If you have one marketing channel upon...
Does Your Therapy Office Reflect Your Brand?
As a therapist, it's important to create a space that reflects your brand identity and communicates your values to your clients. One powerful way to do this is by incorporating your brand colors...
Top Tips To Build Your Therapy Practice Now
Are you looking for some concrete tips to build your therapy or counseling practice and get more full fee clients? Are you confused why other therapists have full practices or waitlists, but your...
What is the best platform to create online courses?
Are you ready to stop trading time for money and enjoy life more? Creating an online course can be a great way to build passive income. There are many platforms that you can use to create online...
How To Create Additional Streams of Income for Therapists
Are you a therapist interested in building an additional stream of revenue? Whether you are looking for an additional active income stream (trading time for money) or building a new passive income...
How To Take a Professional Headshot with an iPhone
Your website should connect with your ideal client through the copy, design, and images. Your professional headshot is a primary opportunity to form connection and reflect your brand. No budget for...
How to Pick Between Squarespace vs WordPress?
Squarespace and WordPress are both popular website building platforms that offer a range of tools and features for creating and managing a website for your private practice. However, there are some...
Why SEO Is Better Than Paid Ads for Your Practice
If you are looking to grow your private practice, you may be wondering "Why SEO?" You may be confused on whether you should focus your marketing efforts on SEO or paid ads. Choosing the right...
Rebranding Series 3: Brand Identity
We continue to give you a rare behind-the-scenes look at our rebranding strategy to help you with your own rebranding journey, and it's the moment you've all been waiting for! Rebranding Through...
Rebranding Series 2: The Ideal Client Avatar
This second article in our rebranding series covers the creation of an ideal client avatar as we examine what is involved in rebranding a business start-to-finish. We are focusing on our own rebrand...
Rebranding Series 1: The Making of a (Re)Brand
The process of rebranding involves a complex combination of personal and professional factors. To assist you with your own rebranding journey, we thought it might be helpful (and fun!) to show you a...
Find the Best SEO Keywords for Your Practice in 10 Minutes
Want to learn how to find the best SEO keywords that can transform your website traffic and grow your practice? Every day, 3.5 billion web searches are conducted across the world. If you could...
Create Website Content That Connects
What is website content, anyway? Website content is anything you produce that helps meet your ideal client's most pressing needs in a way that matters to them right NOW. Website content includes...
How to Choose and Buy Your Domain Name
Choosing a domain name can be an exciting process that makes your practice feel more legitimate. If you have a child, you might remember feeling like you were determining your child's future path...
Marketing vs. Branding: What’s the Difference?
In this post we’re going to review the difference between marketing vs. branding. We are going to dive deep into each strategy to uncover the differences, what strategies work best for both, and...
Why You Need to Identify Your Ideal Client Avatar
Identifying your ideal client avatar can be the difference between a booked calendar and a never-ringing-phone. Have you ever read a blog post or seen an ad that made you feel so completely seen...
What is Branding and Why It Matters
Branding is often misunderstood. Branding goes beyond the visual identity of a business such as a name, logo, or colors. A brand encompasses how your client experiences your business and helps...
6 Mistakes to Avoid on Your Website’s Home Page
Here are six mistakes that we often see on the home page of private practice websites. Read on to learn what not to do on your home page, and then take a peek at your own site for some quick-fixes...
5 Tips To Increase Your Private Practice Income
It can feel overwhelming trying to grow your private practice if you aren't sure where your next client is coming from. Here are 5 tips to kick the overwhelm to the curb and get focused. 1....
Add Multiple Streams of Passive Income
Are you looking for passive income ideas to grow your practice reach? Are you wondering how "passive" a passive income really is? Are you ready to build passive streams of income so you can work...
Calling All Private Practitioners:
What Should You Do To Attract Your Ideal Clients and Grow Your Private Pay Practice?
TAKE THE QUIZ!
Take this quick and fun quiz to unearth some simple and specific action items you can do today to grow your practice!
Plus, get your free download “Grow Your Practice Reach: The Stage-by-Stage Marketing Masterplan for Your Private Practice.”
Want to get more clients?
Unsure how to fill your calendar?
want a marketing roadmap?
