The Blog

As a therapist, you have dedicated your life to helping others. You have spent years studying and training to become an expert in your field. But when it comes to building a successful practice,...

As a therapist, it's important to create a space that reflects your brand identity and communicates your values to your clients. One powerful way to do this is by incorporating your brand colors...

We continue to give you a rare behind-the-scenes look at our rebranding strategy to help you with your own rebranding journey, and it's the moment you've all been waiting for! Rebranding Through...

This second article in our rebranding series covers the creation of an ideal client avatar as we examine what is involved in rebranding a business start-to-finish. We are focusing on our own rebrand...

The process of rebranding involves a complex combination of personal and professional factors. To assist you with your own rebranding journey, we thought it might be helpful (and fun!) to show you a...

Identifying your ideal client avatar can be the difference between a booked calendar and a never-ringing-phone. Have you ever read a blog post or seen an ad that made you feel so completely seen...

Branding is often misunderstood. Branding goes beyond the visual identity of a business such as a name, logo, or colors. A brand encompasses how your client experiences your business and helps...